Communication and Journalism
Date of this version
media ethics, virtue ethics, Aristotle, pedagogy
This essay explores the tendency of undergraduate media ethics students to do what Bernard Gert calls “morality by slogans” and their tendency to misuse Aristotle’s golden mean slogan. While not solving the dilemma of morality by slogans, the essay suggests some ways of rectifying the misuse of the golden mean and encouraging its more authentic application.
Journal of Mass Media Ethics