Department/School

Ethics and Business Law

Date of this version

2010

Document Type

Article

Keywords

ethics, crisis, board of directors, revitalization

Abstract

This case study explores the food poisoning crisis at Snow Brand Milk, one of Japan's largest dairy companies. It examines in particular how the firm successfully revitalized itself and saved the brand.

Published in

Business Ethics Research Center Journal

Citation/Other Information

This case study appeared in Japan in the Business Ethics Research Center Journal, no. 60, October 25, 2010. The English version of the case is available through Harvard Business Journal case studies.