Title

Contrarian Thinking: Extra! Extra!

Department/School

Entrepreneurship

Date of this version

9-2002

Document Type

Article

Abstract

Conventional wisdom says that only the lean will survive in the current business climate. But can a company actually be too thin to get rich?

Published in

The Whole New Business Catalog

Citation/Other Information

The Whole New Business Catalog, vol. 24, issue 9, pp. 110-112.