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Mediating effect, strategic processes, market performance
The objective of this paper is to examine the potential mediating effect of strategic processes on the relationship between market strategy, organizational culture, employee competency, and workforce management practices on organizational performance. Findings suggest that a firm’s market performance is impacted by the internal processes used to create customer value. When an articulated set of imperatives are in place, strategic marketing success is expected to follow. There is a strong indication that the mediation of strategic imperatives are linked in a systemic perspective and the interaction of these imperatives leads to a competitive market advantage.
Journal of Business and Behavioral Sciences
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