Department/School

Management

Date of this version

2008

Document Type

Article

Keywords

Mediating effect, strategic processes, market performance

Abstract

The objective of this paper is to examine the potential mediating effect of strategic processes on the relationship between market strategy, organizational culture, employee competency, and workforce management practices on organizational performance. Findings suggest that a firm’s market performance is impacted by the internal processes used to create customer value. When an articulated set of imperatives are in place, strategic marketing success is expected to follow. There is a strong indication that the mediation of strategic imperatives are linked in a systemic perspective and the interaction of these imperatives leads to a competitive market advantage.

Published in

Journal of Business and Behavioral Sciences

Citation/Other Information

2008, 19(2), 180-198.

Creative Commons License

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

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