College of Arts and Sciences
The ESPN Effect: How Slam Dunks Affect Individualism, Competitiveness, and Optimism
John M. Tauer
International Journal of Sport Communication
Kingsbury, J.H., & Tauer, J.M. (2009). The ESPN Effect: How Slam Dunks Affect Individualism, Competitiveness, and Optimism. International Journal of Sport Communication, 2, 21-35.
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