Hemingway and Life: Consuming Revolutions
Chronicles Hemingway’s close association with Life magazine from 1940 to his suicide in 1961. Notes that the publication of The Old Man and the Sea in Life fits well with the magazine’s traditional image. Comments on Life’s marketing strategies regarding Hemingway (his image and works) and on Hemingway’s advertisement for Ballantine Ale, which made use of his recently published The Old Man and the Sea. Also treats For Whom the Bell Tolls.