The Hemingway Bibliography
 

Title

The Endorsement Potential Also Rises: The Merchandising of Ernest Hemingway

Author

Nina M. Ray

Document Type

Article

Citation

Ray, Nina M. “The Endorsement Potential Also Rises: The Merchandising of Ernest Hemingway.” Hemingway Review 13, no. 2 (Spring 1994): 74-86.

Annotation

After a brief review of the effectiveness of celebrity endorsement, Ray assesses Hemingway’s potential in advertising, rating the author on such credibility factors as attractiveness and expertise.

Published in

Hemingway Review

Volume

13

Issue

2

Date

Spring 1994

Pages

74-86

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