Title
The Search for an American Audience: Marketing Ernest Hemingway, 1925-1930
Document Type
Book Chapter
Annotation
Tracks Hemingway’s early relationship with publishers Boni and Liveright and Charles Scribner’s Sons. Provides a detailed history of Scribner’s advertising efforts focused on The Torrents of Spring, The Sun Also Rises, Men Without Women, A Farewell to Arms and a reissued collection of In Our Time. Fenstermaker argues for the extensive promotion of Hemingway’s work as evidence of the publisher’s confidence in the young writer and his potential for popularity with an American audience.
Date
1996
Pages
179-198
COinS
Citation
Nagel, James, ed. Ernest Hemingway: The Oak Park Legacy. Tuscaloosa: University of Alabama Press, 1996.