The Hemingway Bibliography
 

Title

Changing Literary Taste in the United States: Scribner’s and Ernest Hemingway

Document Type

Essay

Citation

Turner, Catherine. “Changing Literary Taste in the United States: Scribner’s and Ernest Hemingway.” In Marketing Modernism Between the Two World Wars, 145-71. Amherst: University of Massachusetts Press, 2003.

Annotation

Details the successful advertising campaign spearheaded by Maxwell Perkins to overcome contemporary challenges to Hemingway’s work, such as the mainstream aversion to experimentalism and taboo subject matter, while maintaining Scriber’s reputation as a quality publishing house. Chronicles Perkins’s successful marketing strategies, including integrating Hemingway’s modernist style into the evolving commercial culture, promoting his honest and clearly rendered prose, and manipulating his public image.

Published in

Marketing Modernism Between the Two World Wars

Date

2003

Pages

145-171

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