Ethics and Business Law
Date of this version
ethics, crisis, board of directors, revitalization
This case study explores the food poisoning crisis at Snow Brand Milk, one of Japan's largest dairy companies. It examines in particular how the firm successfully revitalized itself and saved the brand.
Business Ethics Research Center Journal
This case study appeared in Japan in the Business Ethics Research Center Journal, no. 60, October 25, 2010. The English version of the case is available through Harvard Business Journal case studies.