Title
Tenacity: The American Pursuit of Corporate Responsibility
Department/School
Ethics and Business Law
Date of this version
2013
Document Type
Article
DOI
https://doi.org/10.1111/basr.12022
Abstract
This article attempts to answer the question, “What are the most important ideas from serving as Executive Editor of the five-year history project that culminated in the book, Corporate Responsibility: The American Experience?” The ideas focus on (1) clarifying the phenomenon of tenacity; (2) looking at three foundations of our tenacity; and (3) asking “How fragile is our tenacity?” This article also presents three foundational principles that underlie the American experience of corporate responsibility. First, the Checks & Balances Principle tells us that there are checks and balances in democratic capitalism which give us confidence that the pursuit of economic goals will be moderated for the common good. Second, the Moral Projection Principle shows that there is good reason to consider the corporation not only as a legal person under corporate law but also as a moral person. And, last, the Moral Common Ground Principle reflects that there are shared moral values ascertainable by well-developed consciences in individuals and in corporations. The article concludes with this argument: The tenacity regarding corporate responsibility that has been so characteristic of American capitalism is fragile—calling for serious vigilance if it is to endure.
Volume
118
Issue
4
Published in
Business and Society Review
Citation/Other Information
Goodpaster, K. E. (2013). Tenacity: The American Pursuit of Corporate Responsibility. Business and Society Review, 118(4), 577-605. https://doi.org/10.1111/basr.12022