Date of this version
Entrepreneurship, Opportunity Identification, Innovation, eCommerce
Dejen Tesfagiorgis was a senior in Entrepreneurship at the University of Saint Thomas. As an accomplished musician, Dejen had to make a decision between accepting a scholarship to pursue music at Juliard or launch the business he developed in his senior capstone Entrepreneurship class. This case provides a rich context in which to formally explore opportunity identification using the well accepted framework of POCD, as well as explore to the student entrepreneur experience.
EIX - Entrepreneurship and Innovation Exchange
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.