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Submissions from 2018

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Initiating Value Co-Creation: Dealing with Non-Receptive Customers, Avinash Malshe and Scott B. Friend

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Goals as Reference Points in Marathon Running: A Novel Test of Reference Dependence, Alex Markle, George Wu, Rebecca White, and Aaron M. Sackett

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Lean Six Sigma and Assurance of Learning: Challenges and Opportunities, Richard J. Rexisen, Ernest L. Owens, and michael j. garrison

Submissions from 2017

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Market Resource Gaps: Identifying Resources to Cocreate Solutions that Facilitate Consumption, Lisa Abendroth and Jaqueline Pels

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A Repertoire of Marketers’ Trust-Building Strategies Within the Sales-Marketing Interface, Avinash Malshe and Jamal Al-Khatib

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Strategic and Operational Alignment of Sales-Marketing Interfaces: Duel Paths Within an SME configuration, Avinash Malshe, Scott B. Friend, Jamal Al-Khatib, and Mohammed I. Al-Habib

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Understanding the Sales-Marketing Interface Dysfunction Experience in Business-to-Business Firms: A Matter of Perspective, Avinash Malshe, Jeff Johnson, and Paul Viio

Submissions from 2016

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Key Skills for Crafting Customer Solutions Within an Ecosystem: A Theories-in-Use Perspective, Scott B. Friend and Avinash Malshe

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A respondent friendly method of ranking long lists, James E. Heyman and John Sailors

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Mixed Interpretations of Sales Proposal Signals, Jeff Johnson, Scott B. Friend, and Avinash Malshe

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Deconstructing symbolic consumption: Exploring the anti-synthetic space between meaning and meaninglessness, Clinton D. Lanier Jr and Charles Scott Rader

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Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds, Charles Scott Rader, Roger Brooksbank, Zahed Subhan, Clinton D. Lanier Jr, Daniel J. Flint, and Nadia Vorontsova

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Data from a pre-publication independent replication initiative examining ten moral judgement effects, Aaron M. Sackett

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The Pipeline Project: Pre-publication Independent Replications of a Single Laboratory’s Research Pipeline, Aaron M. Sackett

Submissions from 2015

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Student motivation to study abroad and their intercultural development, Philip H. Anderson and Leigh Lawton

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The MSA: An instrument for measuring motivation to study abroad, Philip H. Anderson and Leigh Lawton

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Yo DJ, That’s My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music, Nakeisha S. Ferguson and Janée N. Burkhalter

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Consumption experience: An expanded view, Clinton D. Lanier Jr and Charles Scott Rader

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Ambiguity and fandom: The (meaningless) consumption and production of popular culture, Clinton D. Lanier Jr, Charles Scott Rader, and Aubrey R. Fowler

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Anti-social media: Executive twitter 'engagement' and attitudes about media credibility, Michael C. Porter

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Upwardly mobile with no place to go: A cross-cultural investigation into consumers’ constrained consumption experiences, Charles Scott Rader, Clinton D. Lanier Jr, Zahed Subhan, Daniel J. Flint, and Roger Brooksbank

Submissions from 2014

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Faculty ownership of the assurance of learning process: Determinants of faculty engagement and continuing challenges, Michael J. Garrison and Richard J. Rexeisen

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Value Creation Within The Sales-Marketing Interface: The Varied Approaches to Integration, Michael T. Krush, Avinash Malshe, Jamal Al-Khatib, Khalid Al-Jomaih, and Hisham Katoua

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“What are you looking at, ya hockey puck?!”: Anthropomorphizing brand relationships in the Toy Story trilogy, Clinton D. Lanier Jr, Aubrey R. Fowler III, and Charles Scott Rader

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The Role of Sales in NPD: An Investigation of the U.S. Health-Care Industry, Avinash Malshe and Wim Biemans