The Effect of Near-vs-Distant-Future Mindsets on Socially Responsible Investors' Mutual Fund Preferences



Date of this version


Document Type



Socially responsible investing; temporal construal; Shari’a-compliant mutual funds; Muslim consumer financial decision making


Socially responsible investing (SRI) has seen tremendous growth in recent years. For SRI investors, choosing among potential SRI investments often requires making trade-offs between social responsibility and financial aspects of the investment. In this study we examine contexts where investors are more vs. less willing to make such trade-offs, specifically in the context of SRI-guided mutual funds among Muslim investors. We expect that priming a near-future mindset will make respondents less likely to trade-off social responsibility for financial considerations while priming a distant-future mindset will make respondents more likely to make such trade-offs. Using a discrete choice experimental design among Saudi Arabian adults, we find support for our hypotheses. Managerial implications and directions for future research are discussed.

Published in

Journal of Financial Services Marketing

Citation/Other Information

17(1), 67-79.