Department/School

Marketing

Date of this version

2018

Document Type

Article

Keywords

emotion, social psychology, applied psychology, measurement, observer effect, Hawthorne effect

Abstract

Three experiments examined effects of measuring self-reported emotional intensity on sub- sequent self-reported emotional intensity. Across 3 experiments, we induced sadness, envy, and happiness and manipulated the number of emotional intensity measurements. In all experiments, repeated measurement led to weaker intensity of negative emotions than did a single measurement. Although the intensity of happiness was unaffected by repeated measurement, data suggest that measurements interfered with ongoing emotional experi- ence. We suggest that our findings have methodological, conceptual, and practical implica- tions, but perhaps foremost is the warning that social scientists may have greater cause for caution regarding repeated self-report measures than previously thought.

Published in

Basic and Applied Social Psychology

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Included in

Marketing Commons

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