Department/School
Operations and Supply Chain Management
Date of this version
2013
Document Type
Article
Keywords
college majors; student enrolment; analytic hierarchy process; AHP; business school; operations management.
Abstract
Our study describes how one business school department used the
analytic hierarchy process (AHP) to identify and rank factors most influencing
students’ choice of business school concentrations. Using a series of pairwise
comparison matrices as the survey instrument, we identified characteristics
associated with a student’s personal abilities and goals as the most important
factor influencing a student’s choice in majors. The factors were then mapped
with student touch points (e.g., campus events, information sessions, etc.) in an
effort to directly influence those factors most affecting students’ decision
making and increase departmental enrolment numbers. The result was a near
120% increase in operations management enrolment upon the completion of the
project.
Volume
5
Issue
2
Published in
International Journal of Information and Operations Management Education
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Operations and Supply Chain Management Commons
Citation/Other Information
5(2), 130-153.